JURNAL BISNIS KOLEGA

STUDI TENTANG MINAT BELI BARANG ELEKTRONIK BERDSARKAN KUALITAS PRODUK

Jawahirul Maknuun, Didit Darmawan — Tue, 31 Dec 2024 00:00:00 +0000

The purpose of this study is to seek relevant information about the purchase intention of electronic goods based on product quality the method used is qualitative with a literature study, significantly prove product quality, but accompanied by several important variables that support it. Important supporting variables such as selling price, promotion, word of mouth both directly and electronically and finally brand image in general, product quality has an impact on purchase intention depending on how many causes influence it such as interest in the explanation of a product, interest with the purpose of buying, interest in trying the item, and desire to own the item just like purchase intention, product quality is also influenced by several causes such as product capability, reliability, additional features, appropriate specifications, product durability, aesthetic serviceability, and perceived quality

PENGARUH CITRA MEREK TERHADAP MINAT BELI MINUMAN KEMASAN

Nur Aini Dian Novita, Didit Darmawan — Tue, 31 Dec 2024 00:00:00 +0000

This literature review discusses the influence of brand image on interest in buying packaged drinks in Indonesia. In order to effectively attract consumer buying interest in packaged drinks, companies must be able to create a brand image for each beverage product. This study applies literature review techniques using an analytical approach to various related scientific sources. The findings of this research show that brand image has a significant effect on consumer purchasing interest, especially in packaged drinks. The role of brand image is very crucial because it influences consumer buying interest in packaged beverage products. The company is expected to be able to create a good brand image to attract consumers' buying interest in packaged drinks.

PENGARUH BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK

Mochammad Gilang Ramadhan, Didit Darmawan — Tue, 31 Dec 2024 00:00:00 +0000

This literature study examines the influence of the Ambassador brand on purchasing decisions for cosmetic products in Indonesia. Aiming to increase company sales can be done by using well-known Brand Ambassadors. Currently, competition in the cosmetics industry is certainly growing rapidly. Apart from that, domestic and foreign cosmetics manufacturers have established their companies in Indonesia. Foreign manufacturers are already targeting very high sales of cosmetics in Indonesia. The high trend of cosmetics in Indonesia causes many manufacturers to compete for market share and can increase intense competition. The aim of this research is to determine the influence of Brand Ambassadors on purchasing decisions for cosmetic products. In this research, the literature review method was used to analyze various relevant scientific sources. The research results show that Brand Ambassadors have a significant influence on consumer purchasing decisions. The influence of a Brand Ambassador is very important because it can influence consumer decisions regarding a product.